Discount wars are a trailing indicator, not a leading one
·Kapil Mehta·4 min read
When OEMs shout festive offers, registration share often already moved. Opinion on reading campaigns with VAHAN, not against it.
Campaign calendars react to inventory and share pressure. By the time television spots peak, dealer lots are already carrying the stock that forced the discount.
Use Lens first, billboards second. Autiqa Insights exists to put opinion on top of numbers — not the other way around.