Lens · OEM deep dive

Mahindra

Mahindra at 13.6% in Apr 2026 — lost 0.7pp MoM

Mahindra at 13.6% in Apr 2026 — lost 0.7pp MoM. FY 2025-26 YTD share 13.5% on 6,28,050 registrations. 10 active nameplates in portfolio. Recent exits: Marazzo, XUV300.

Latest month

54.6K

Market share

13.6%

MS change

-0.7 pp

FY 25-26 MS

13.5%

Industry figures — Mahindra

Registrations, growth, market share, MS change, FY 25-26, and active model count (national All India basis).

#	OEM	Registrations	Growth MoM	MS %	MS chg (pp)	FY 25-26 reg	FY 25-26 MS	Models
1	Mahindra Mahindra at 13.6% in Apr 2026 — lost 0.7pp MoM	54.6KLatest month	-14.4%	13.6%	-0.7	6.28L	13.5%	10

Active models (9)

Bolero
Utility MUV · Diesel
Scorpio
SUV · Diesel, Petrol
Thar
Off-road SUV · Diesel, Petrol
XUV700
SUV flagship · Petrol, Diesel
Bolero Neo
Compact SUV · Diesel
Scorpio N
SUV · Diesel, Petrol
XUV400 EV
Compact SUV EV · EV
XUV 3XO
Compact SUV · Petrol, Diesel
BE 6
EV SUV premium · EV

What came & what went

2024 · product
BE6e / XEV9e launched — new EV architecture
Born-electric SUVs on INGLO platform. Mahindra signals full EV intent for premium UV segment going forward.
2024 · product
Petrol portfolio expansion — Thar Roxx 5-door petrol
Mahindra diversifies away from pure diesel with petrol Thar variants. Responds to diesel share decline.
2023 · product
XUV400 EV launch — first Mahindra modern EV
XUV400 EV marks Mahindra's return to serious EV after Reva era. Competitive pricing at ₹15–19L.
2022 · investment
INGLO EV platform announced — ₹8,000Cr investment
Global EV platform with 5 new EVs planned. Signals complete EV transformation of Mahindra UV lineup.
2019 · product
Diesel dominance — Scorpio, XUV500, Thar
Mahindra reaches peak diesel volumes. UV portfolio almost entirely diesel — captures rural/semi-urban demand.
2012 · product
e2o in market — early urban EV
Mahindra Reva e2o: limited range, urban niche. Early EV volumes small but consistent market presence.

Discontinued nameplates in timeline: Rexton, Xylo, XUV500, Verito, Quanto…